Mastering Niche Market Exit Planning
Selling a Newsletter Printing Business
A lot can go wrong during the sale of a newsletter printing business these days. We'll tell you how to keep your sale and your future plans on track.
These days, the prospect of selling a newsletter printing business is so daunting that many would-be sellers are biding their time, waiting for a break in the economic clouds.
But they're also savvy enough to know a good deal when they see it. To sell your newsletter printing business, you'll need to go the extra mile to prove your company has the potential to deliver steady revenue and a solid ROI.
Sweetening the Deal
Today's newsletter printing business buyers expect sellers to offer concessions to persuade them to close the deal. Although a lower asking price is the ultimate seller concession, a price reduction isn't the only way to attract serious buyers. When you've reached your limit on price, consider offering non-cash concessions to encourage a commitment from the buyer. In the current economy, seller financing is becoming common in newsletter printing business sales. If the prospect is inexperienced or lacks credentials in the industry, you can also offer to stay with the business for a specified period of time to help the new owner get on his feet and introduce him to your network of industry contacts.
The pre-sale checklist for a newsletter printing business is long and is full of critical tasks that will likely determine the success (or failure) of your sale. Perhaps the most important pre-sale consideration is to right-size your expectations to the realities of the market. Once your expectations are in the ballpark, you can move on to making your business presentable to prospective buyers.
Working with Accountants
Accountants come into play at several stages of the sale process. From a seller perspective, an accountant can offer personal financial assistance, especially when it comes to handling the disposition of sale proceeds. Brokers often advise their clients to have an accountant perform an audit of the business prior to sale. With seller financing becoming common, professional accountants are playing a more central role in negotiations and buyer qualification.
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