Mastering Niche Market Exit Planning
Selling a Newspaper Delivery Business
Business sellers have diverse personal and professional goals for the sale of their companies. But no matter what you expect from the sale of your newspaper delivery business, it's in your best interest to maximize the sales price through the application of proven sales techniques.
You won't find any magic formulas for selling a newspaper delivery business, especially while the market is struggling to overcome the perceptions created by a down economy.
There is no simple way to sell a business. But the most prepared newspaper delivery business sellers are achieving fair market value and more for their companies through persistence and the application of sound selling techniques.
As your newspaper delivery businesssale nears completion, there is a lot of work remaining to be done. The transition to the new owner, the distribution of sale proceeds and other issues can weigh heavily on sellers. You, your employees and the buyer all have a stake in making sure the sale ends as smoothly as possible. If possible, work with the buyer to create a transition strategy that minimizes the impact on the business and your workforce.
Laying the Groundwork
In addition to improving profitability and market share, planning the sale of your business will require you to think about how you will present your company to buyers. A first-rate business broker can give your business an edge by facilitating the preparation process and orienting your presentation toward today's buyers. Specifically, brokers can advise you about the preparation of financial statements and other documents buyers expect to see in a premium newspaper delivery business opportunity.
Turning the Tables: Buyer Concessions
Most newspaper delivery business sellers realize they will need to offer concessions to sell their businesses. But for every concession you grant, there may be an opportunity to obtain a concession from the buyer. For example, if the buyer needs seller financing, you can leverage a five-year loan to push for a higher sales price. Although you won't see all of the proceeds upfront, you'll earn interest on the balance and realize a higher price than you would in an all cash deal. Like seller concessions, buyer concessions should be addressed during negotiations, before the preparation of a Letter of Intent.
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