Mastering Niche Market Exit Planning

Selling a Nutritionists Business

You've heard the naysayers - now isn't the time to sell a nutritionists business. But what they don't know is that many entrepreneurs see nutritionists businesses as a smart business investment.

Business buyers are a timid lot, even more so now that they are facing an uncertain economic landscape.

There is no simple way to sell a business. But the most prepared nutritionists business sellers are achieving fair market value and more for their companies through persistence and the application of sound selling techniques.

How Much Does It Cost to Sell a nutritionists business?

In a nutritionists business sale, pricing is based on a number of factors, including the costs incurred during the sale. Good brokerage takes a 10% success fee off the top of the final sale price. Professional consultations can also represent a significant expense during the course of a nutritionists business sale. Furthermore, your time has value, so you may need to include a personal compensation consideration in your expense estimates.

Maintaining Objectivity

Emotions run high during the sale of a nutritionists business. Sellers typically overvalue their companies compared to the rest of the marketplace. Although it may be a hard pill to swallow, you need to find a way to introduce objectivity into your sale. A business broker can be a valuable resource in right-sizing your expectations and preparing you for market realities.

How to Skillfully Address Buyer Concerns

Buyers can present challenges, especially during the due diligence stage. The questions nutritionists business ask during due diligence are designed to alleviate their concerns about the business and should be promptly addressed by the seller. Avoid answering buyer concerns with vague generalities. Instead, be as specific as possible, even if it means doing additional research before offering a response. However, at some point due diligence has to end and the sale must proceed to closing. Consult with your broker to determine when it's time to draw the line and push the buyer toward a final commitment.

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