February 26, 2020  
 
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Selling a Pregnancy Counseling and Information Services Business

With the economy limping along, many pregnancy counseling and information services business owners are hesitant to put their businesses on the market. Don't be deterred by economic uncertainty. There are plenty of reasons why this is the right time to put your pregnancy counseling and information services business on the market.

Despite your best intentions, great business sales don't happen overnight.
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Despite the conventional wisdom, we believe current economic conditions are right for selling a pregnancy counseling and information services business. We'll tell you what you need to know to achieve a successful sale outcome

Pros & Cons of a Sale to an Employee

Employee sales have pros and cons. A faithful employee may have the motivation and ability to continue to operate the business. If you need to sell quickly, the timeframe is condensed in an employee sale because you don't need to track down a buyer. Yet most employees lack the means to buy their employer's business at or near the asking price. Most of the time, employees also expect owners to finance a large portion of the sale. So if you aren't willing to finance the sale or need to get top dollar for your pregnancy counseling and information services business, a sale to an employee is probably not a possibility.

Maintaining Objectivity

Objectivity is a rare commodity in a business sale. Your estimate of your company's worth is probably skewed by your emotions and your close, personal connection to the business. Although it may be a hard pill to swallow, you need to find a way to introduce objectivity into your sale. Consider recruiting a team of objective professionals to help manage your expectations as you prepare and negotiate the sale of your business.

Legal Considerations

It pays to invest in first-rate legal counsel when you sell a pregnancy counseling and information services business. A good lawyer serves a variety of functions during the process. In addition to reviewing the letter of intent, sales contract, and other documents, your attorney should be capable of advising you about due diligence and the tax consequences of the sale. We recommend hiring an attorney early in the process to gain insights about the legal consequences of various sale outcomes.

More Exit Planning Articles

Given your interest in exit planning and in pregnancy counseling and information services businesses, you might find these additional resources to be of interest.

Selling to Competitors

Marketing a Pregnancy Counseling and Information Services Business

Pre-Exit Employee Incentive Programs


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What challenges have you experienced in selling a pregnancy counseling and information services business or are you just getting started? If you have questions or advice to share, we'd love to hear from you!


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