Market timing is a perennial problem for business sellers.
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In our opinion, that kind of thinking doesn't make sense. In fact, this might be the perfect time to sell a publishers business. We'll tell you what you need to know to achieve a successful sale outcome
Timing Your publishers business Sale
If you're feeling like your tenure as the owner of the publishers business is coming to an end, the time to sell is now. Some experts are telling publishers business sellers to put their plans on hold until the economy fully rebounds. We aren't nearly as pessimistic about the publishers business marketplace. The inventory of what we consider to be quality publishers businesses is actually low right now and there is room for the right sellers to realize substantial gains with investment-conscious buyers.
Finding Publishers Business Buyers
It's difficult to predict where the buyer of your publishers business will come from. To cover all your bases, you'll need to conduct a broad buyer search process. That means listing your publishers business in trade-specific directories as well as general business-for-sale databases. Networking is another useful tool in locating buyers. It might surprise you to learn how many publishers business buyers emerge from conversations with peer groups, vendors, and business associations. In some cases, leads obtained through networking are preferred because they come with personal recommendations.
Benefits of Third-Party Assistance
There are a range of professionals available to guide you through the sale of a publishers business. Although it's wise to recruit a business broker, brokerage isn't your only concern. Additionally, you may want to hire professionals for legal, valuation and other functions before you put your business on the market. The early recruitment of external resources reduces your risk and results in a more predictable final outcome.
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