Optimizing Business Exits

Selling a Real Estate Publications Business

You've learned a lot during your tenure as a real estate publications business owner. Before you walk away, you have one more challenge to overcome: A successful and profitable business sale.

Business buyers are a timid lot, even more so now that they are facing an uncertain economic landscape.

There are still plenty of real estate publications business buyers looking for opportunities that present well in the marketplace.

Emotional Considerations

Prepare yourself to feel a broad range of emotions when you sell a real estate publications business. From hopefulness to remorse, it's all part of exiting of your company. Given your personal investment, you may also experience disappointment in the market's assessment of your company's value. Although it isn't easy, you can mitigate the emotional impact of a real estate publications business sale by setting realistic expectations before you list your business.

Sale Documents

In a real estate publications business sale, the Letter of Intent contains the vital elements of the deal between the buyer and the seller . If you are seeking buyer concessions, the time to address them is before the Letter of Intent is drafted. For sellers, that makes a close review of the Letter of Intent more than a formality - it's a critical juncture on the path to closing.

Finding Real Estate Publications Business Buyers

Qualified real estate publications business buyers come from a range of sources and backgrounds. So you'll need to take a diverse approach to identifying prospective buyers. That means listing your real estate publications business in trade-specific directories as well as general business-for-sale databases. Sellers should also recognize the value of promoting their sale in trusted business networks, carefully balancing the need for confidentiality with the promotional potential of their contact base.

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