February 23, 2020  
 
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Selling a Company

 

Selling a Software Store

There is a lot of confusion about the best way to sell a software store these days. More than ever before, it's important for sellers to know the tactics and techniques that are being used to maximize sales price and achieve desired sale outcomes.

Business buyers face their own set of frustrations and complications. Although there are plenty of entrepreneurs who want to buy a software store, capital restrictions are holding them back.
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The economy hasn't squashed the market for software stores. And the ones that are commanding the highest price tags are the ones with sellers who are committed to the sale process.

Post-Sale Details

The way you exit your software store is just as important as the way you sell it. Handing over the keys and saying goodbye to your employees is easier said than done, and requires thoughtful consideration prior to closing. If there are pending details that still need to ironed out, address them ASAP to ensure a smooth closing and transition.

Current Market Conditions

No one plans to sell a software store in a down economy. So far, government intervention and promises that the economy is slowly recovering haven't been enough to alleviate many entrepreneur's fears. However, many business sellers don't realize that a full economic rebound can have devastating consequences, particularly if sellers who have waited to list their businesses suddenly create a glut in the business-for-sale marketplace. Like it or not, the time to sell your software store may be right now, as long as your willing to adequately prepare your business for the marketplace.

Finding Software Store Buyers

Buyers of software stores run the gamut. Some are seasoned software store veterans interested in expanding their operation or adding a new location. Others are first-time entrepreneurs with a taste for the small business lifestyle. Avoid pigeon-holing your search to a single buyer category. Although it's helpful to target promotional tactics to likely buyers, allow for some exposure to the broader market. Sellers should also recognize the value of promoting their sale in trusted business networks, carefully balancing the need for confidentiality with the promotional potential of their contact base.

More Info on Business Transitions and Related Articles

Ready to learn more? You may find these additional resources to be of interest.

Marketing a Software Store

Pros and Cons of Using Business Brokers

Selling Part of a Business

Family Business Exit Plans


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The learning process for selling a software store is an ongoing journey. Send us your comments and questions, and let's continue the conversation!


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