September 22, 2020  
 
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Selling a Business

 

Selling a Software Training Business

You've heard the naysayers - now isn't the time to sell a software training business. But what they don't know is that many entrepreneurs see software training businesses as a smart business investment.

You've invested too much in your software training business to let it be sold for less than its worth. But unless you adequately prepare for the sale, some lucky buyer may walk away with a huge discount.
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Market timing is a constantly moving target. Knowledgeable entrepreneurs understand that market timing isn't nearly as important as other factors in a software training business sale. You just need to know your buyers and structure the deal accordingly.

Preparing Your Employees

As a business owner, you want to keep you employees informed about your plans; as a seller it's in your best interest to keep your employees in the dark for as long as possible. On the one hand, confidentiality is critical for a successful software training business sale. However, the longer the selling process drags on, the more likely it is that rumors will begin to circulate throughout your workforce. When that happens, it's best to have a frank conversation with your team rather than allowing rumors to circulate through the organization. Your employees will undoubtedly have many questions about their future with the company. Try to answer their questions to the best of your ability, but avoid making any promises that you are not authorized to make.

Advantages of Hiring a Broker

A good broker can offer several benefits to business sellers. First, business brokers are in tune with the realities of the market and are skilled at helping owners make their businesses attractive to premium buyers. More importantly, brokers have the ability to identify serious buyers and maintain confidentiality throughout the sale process. Although you will pay a fee for brokerage, it's generally worth it because the end result will be a higher sales prices and more favorable terms.

Preparing Family Members

Many sellers embarked on their software training business sale without adequately considering the impact it will have on their families. Unfortunately, families often experience turmoil during a sale even when the primary owner is convinced it's the right decision. The sale of the business will likely result in new family dynamics. Subsequently, selling a software training business often begins with a family conversation and a mutual decision to move on the next stage of life.

More Exit Planning Articles

Given your interest in exit planning and in software training businesses, you might find these additional resources to be of interest.

Marketing a Software Training Business

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What Does a Business Broker Charge?

Entrepreneurial Exit Strategies


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