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Selling a Specialty Coatings Business

Over the past few years, the specialty coatings business industry has seen more than its share of fluctuations in business values. Many sellers have exited their companies under less-than-ideal circumstances. Yet it's still possible to achieve personal and professional goals when selling a specialty coatings business whem market conditions threaten a successful business sale.

Business sellers are notorious for second-guessing themselves about the right time to put their companies up for sale.

There is no simple way to sell a business. But the most prepared specialty coatings business sellers are achieving fair market value and more for their companies through persistence and the application of sound selling techniques.

Tapping Into Business Networks

There are a lot of different places to look for specialty coatings business buyers. Online business-for-sale databases have value, although they appeal to an exceptionally wide base of prospects. But industry connections can also be a valuable source of leads. When leveraging industry relationships for sales prospects, you'll need to be cognizant of the potential for competitors to use knowledge of your sale against you in the marketplace. Even though you can expand your prospect base by shouting it from the rooftops, it's probably wise to limit the release of information to the people you trust in the industry.

How to Skillfully Address Buyer Concerns

Buyers can present challenges, especially during the due diligence stage. The questions specialty coatings business ask during due diligence are designed to alleviate their concerns about the business and should be promptly addressed by the seller. Avoid answering buyer concerns with vague generalities. Instead, be as specific as possible, even if it means doing additional research before offering a response. If due diligence drags on too long, your broker may need to intervene.

Current Market Conditions

No one plans to sell a specialty coatings business in a down economy. Entrepreneurs and investors still exhibit healthy skepticism, despite initial indication that recovery has begun. However, many business sellers don't realize that a full economic rebound can have devastating consequences, particularly if sellers who have waited to list their businesses suddenly create a glut in the business-for-sale marketplace. The simple truth is that the economy shouldn't dictate whether or not now is the right time to sell a specialty coatings business. Your individual circumstances and personal goals are more influential factors in determining when it's time to put your business on the market.

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