February 19, 2020  
 
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Selling a Sun Tanning Products Wholesale and Manufacturers Business

The decision to sell your sun tanning products wholesale and manufacturers business isn't something that should be taken lightly, especially these days. If a business exit is on the horizon, you'll want to check out our suggestions for staying ahead of the market.

Like it or not, a sun tanning products wholesale and manufacturers business sale is a complicated affair, made even more difficult by the emotions associated with leaving a business you've poured your life into. But have you considered how your customers, vendors and employees will handle the sale?
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Too often sun tanning products wholesale and manufacturers business owners sell for a price that is well below market value. That's unfortunate because all it takes to get a fair price in today's market is ample planning and an awareness of what's important to buyers.

Negotiation 101

It's critical to negotiate from a position of strength. In a sun tanning products wholesale and manufacturers business sale, knowledge is power -- the more you know about your business and prospective buyers, the easier it is to sway negotiations in your favor. But great negotiation begins with knowing yourself. What is the realistic price range for your sun tanning products wholesale and manufacturers business? What is the minimum amount you're willing to settle on? Are you willing to offer seller financing or other concessions to close the deal? If you can't answer these questions, you're simply not ready to sit down at the negotiation table yet. If you aren't sure what you need, put negotiations on hold until you gain a clearer understanding of your own deal parameters.

Timing the Market

Worried about timing? Believe it or not, this could be an advantageous time to put a sun tanning products wholesale and manufacturers business up for sale. Although the economy is generally struggling, low interest rates make sun tanning products wholesale and manufacturers businesses more attractive to entrepreneurs who want to get in the game. As the interest rates rise, it will be more difficult for buyers to make the numbers work in their favor. Market conditions can be intimidating. But your larger concern should be whether or not your business is ready to be presented to qualified sale prospects.

Handling Unexpected Outcomes

When you made the decision to sell your sun tanning products wholesale and manufacturers business, you had a specific set of outcomes in mind. But it's highly unlikely that the sale will meet all of your expectations, especially if your initial estimates were created without the benefit of a solid appraisal or market knowledge. Sometimes, sellers need to readjust their expectations to accommodate market realties. If buyers don't seem to be willing to meet your expectations, consult with your broker to modify your strategy and market approach.

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Ready to learn more? You may find these additional resources to be of interest.

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