February 26, 2020  
 
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Selling a Videotape Advertising Business

Think videotape advertising business sales have dwindled to a standstill? Think again. There aren't any guarantees, but if you adhere to fundamental business sale concepts, you can likely get a good price for your business.

You're optimistic about the economy and so are we. Now the challenge is to convert business buyers who may have a more skeptical outlook.
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But the good news is that there is still demand for videotape advertising businesses that present well and offer solid earning potential.

Post-Sale Details

As your videotape advertising businesssale nears completion, there is a lot of work remaining to be done. The transition to the new owner, the distribution of sale proceeds and other issues can weigh heavily on sellers. Ideally, these and other post-sale details should be addressed early on. But if you haven't dealt with them yet, it's important to have a frank conversation with the buyer, your broker and other professionals as soon as possible.

Finding Prospects

Many sellers don't realize how many prospective buyers there are for their businesses. We frequently see qualified buyers emerge from the seller's network of business and personal acquaintances. In other cases, sellers take a proactive approach to finding likely buyers and contacting them directly. If possible, steer clear of selling to a competitor if for no other reason than the fact that competitors pay less for videotape advertising businesses than other buyers.

When to End Negotiations

The negotiation stage of a videotape advertising business can seem never-ending. But sooner or later, someone needs to bring negotiations to a close. Unfortunately, that responsibility often falls on the seller. A lull in negotiations may be part of the buyer's strategy. Then again, it may be a sign that the search for common ground is a lost cause. At this point in the process, an awareness of negotiation parameters really pays off. If the buyer is unwilling to accept your minimum demands, it's time to end negotiations and move on to the next prospect.

More Exit Planning Articles

Given your interest in exit planning and in videotape advertising businesses, you might find these additional resources to be of interest.

Marketing a Videotape Advertising Business

Five Tips for Maximizing Your Business Sale Price

Selling to Competitors

Pre-Exit Employee Incentive Programs


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We always appreciate feedback from our readers. If you have any comments, suggestions, or questions about how to sell a videotape advertising business, we encourage you to get in touch with us today!


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