January 15, 2021  
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How to Sell to a Business


Selling a Waterproofing Materials Business

Although a waterproofing materials business may not be completely recession-proof, the best companies can survive nearly any storm. Now all you have to do is convince the right buyer that your business is built for long-term success.

According to the experts, there is currently a large volume of shadow inventory in the waterproofing materials business market -- businesses that are waiting to be listed until the economy recovers.
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Many business owners don't know that waterproofing materials businesses are still a hot commodity, to the extent that sellers have properly prepared them for the marketplace.

Identifying Serious Buyers

Unfortunately, many of the prospects you will encounter aren't serious buyers. Even though tire kickers are a fact of life in any sale scenario, they sap valuable time and energy that could be spent identifying more serious prospects. Your business broker can offer insights about how to quickly spot tire kickers. Never provide detailed information about your waterproofing materials business until the prospect has been qualified as a serious buyer.

Professional Appraisals

An experienced appraiser is part and parcel of a successful waterproofing materials business sale. Leading industry appraisers equip sellers with a value gauge that can be accessed during negotiations. If you're disappointed with the appraiser's estimate of your company's worth, you have the option of seeking a second opinion. However, it's more often the case that you will need to adjust your expectations of your business's value to buyers.

Dealing with Your Emotions

Business sellers sometimes struggle to handle the emotions of a sale. You probably have good reasons for selling your waterproofing materials business now, but that doesn't make the emotions you will experience any easier. It's important to allow yourself time to process your emotions during your exit. At the same time, it's helpful to consult with people who can help limit the influence of your emotions on negotiations and other aspects of the sale process.

More Exit Planning Articles

Given your interest in exit planning and in waterproofing materials businesses, you might find these additional resources to be of interest.

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Marketing a Waterproofing Materials Business

Entrepreneurial Exit Strategies

Conversation Board

What's your experience regarding how to sell a waterproofing materials business? We love to receive feedback from the industry and welcome your comments and questions.

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