Niche Exit Planning Tactics
Selling a Wholesale Jacket Business
Most businesses are susceptible to economic conditions and wholesale jacket businesses are no exception. But in some cases, a down economy can actually improve saleability. All it takes is a strategy to identify solid prospects and convert them to buyers.
It's a fact: Successful business sales take time.
Despite the conventional wisdom, we believe current economic conditions are right for selling a wholesale jacket business. Here's how to do it . . .
Selecting a Broker
Good business brokers inevitably produce better business sales. No two wholesale jacket business sales are alike. That means you'll want to look for a broker who has been around the block and possesses substantial experience selling businesses in the industry. The chemistry you have with your broker is a consideration. If you don't connect with a specific broker, move on to someone else - even if the first broker looks great on paper.
Dealing with Tire Kickers
If you haven't sold a business before, prepare to be overwhelmed by tire kickers -- seemingly interested buyers who lack the capacity, ability or desire to actually purchase your wholesale jacket business. As a seller, it's important to separate the tire kickers from the serious buyers as soon as possible. Each tire kicker is an investment of time and energy that could be poured into finding a more qualified prospect. Your business broker can offer insights about how to quickly spot tire kickers. Never provide detailed information about your wholesale jacket business until the prospect has been qualified as a serious buyer.
Advertising Your Sale
Successful wholesale jacket business sales incorporate comprehensive advertising plans. But confidentiality issues are a hurdle you'll need to address before you put your wholesale jacket business on the market. The knowledge that your business is being sold almost always converts into negative PR with your customers and vendors. Business brokers are skilled at publicizing wholesale jacket business sales while maintaining the confidentiality that is critical to your business.
Share this article
Additional Resources for Entrepreneurs