Niche Exit Planning Tactics

Selling a Windstorm Insurance Business

Looking for shortcuts? You won't find them when you sell a windstorm insurance business. In this industry, a business sale takes time, effort and dedication. But with a few tips, you can keep your shirt and your sanity in the sale of your business.

A business exit is always a trying experience. But when you need to sell your windstorm insurance business in a depressed economy, the challenges can seem insurmountable.

The economy hasn't squashed the market for windstorm insurance businesses. And the ones that are commanding the highest price tags are the ones with sellers who are committed to the sale process.

Finding Prospects

Whether you know it or not, prospective buyers for your windstorm insurance business are all around you. In fact, there is a good chance you already know several individuals or companies that might be interested in buying your business for a decent price. Although some windstorm insurance business sellers advertise their businesses in general classifieds, the most successful sales are those in which professional brokers seek out likely buyers. If possible, steer clear of selling to a competitor if for no other reason than the fact that competitors pay less for windstorm insurance businesses than other buyers.

Negotiating Your Sale

As a business seller, you have to be at the top of your negotiating game. In a windstorm insurance business sale, knowledge is power -- the more you know about your business and prospective buyers, the easier it is to sway negotiations in your favor. But before you can negotiate effectively, you need to have a clear sense of your minimum sale requirements. If you lack clarity about your goals, you're guaranteed to fall short of achieving of them. A negotiating strategy is essential because it not only establishes parameters, but also creates a plan for overcoming buyer objections and impasses.

Post-Sale Details

As your windstorm insurance businesssale nears completion, there is a lot of work remaining to be done. The transition to the new owner, the distribution of sale proceeds and other issues can weigh heavily on sellers. If there are pending details that still need to ironed out, address them ASAP to ensure a smooth closing and transition.

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