We Need to Sell Our Company
Selling a Yacht Club
Few entrepreneurs relish the idea of selling a business in a struggling economy. Yet yacht clubs continue to be sold at a brisk pace, outperforming the sales of many other types of businesses.
The economy isn't the only thing that is uncertain these days. So are yacht club buyers, many of whom are waiting to pull the trigger on their next acquisition.
In a skittish economy, yacht club sellers can access several strategies to receive fair market value from entrepreneurs who understand the value of a good business investment.
Advertising Your Sale
Successful yacht club sales incorporate comprehensive advertising plans. But confidentiality issues are a hurdle you'll need to address before you put your yacht club on the market. If sale information leaks out, competitors can use it to steal customers and circulate negative messages about your business throughout the industry. There are multiple ways to promote a yacht club sale, many of which require the assistance of a professional business broker.
Maximizing Sales Price
There are no simple ways to sell a yacht club. If you don't know what you're doing, your business could languish on the market for months or even years. Fortunately, a business broker can minimize the impact on your bank account and personal well-being. If you try to sell your business without a broker, your time will be consumed by the details of the sale. Subsequently, you'll be distracted from the demands of your auto supply store, business will suffer, and the sale price you receive for your company will be dramatically reduced. So what's the lesson? In most cases, hiring a business broker is one of the best things you can do to maximize sales price.
Finding Yacht Club Buyers
It's difficult to predict where the buyer of your yacht club will come from. So you'll need to take a diverse approach to identifying prospective buyers. Although it's helpful to target promotional tactics to likely buyers, allow for some exposure to the broader market. Sellers should also recognize the value of promoting their sale in trusted business networks, carefully balancing the need for confidentiality with the promotional potential of their contact base.
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