September 26, 2020  
 
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Selling a Yoga Studio

Few entrepreneurs relish the idea of selling a business in a struggling economy. Yet yoga studios continue to be sold at a brisk pace, outperforming the sales of many other types of businesses.

You need to get a good price for your yoga studio. To get there, you'll need to set realistic expectations and follow a deliberate selling strategy.
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Success is a factor of preparation, execution and a keen eye for the market. But for business sellers, the process begins with having the right mental attitude.

Laying the Groundwork

Effective yoga studio preparation focuses on communicating value to prospective buyers. A first-rate business broker can give your business an edge by facilitating the preparation process and orienting your presentation toward today's buyers. At a minimum, you'll want to position your business to receive the highest possible sale price, prepare a packet for prospective buyers and perform an initial appraisal before you put your yoga studio on the market.

When the Sale Goes Off-Course

Many yoga studio are tempted to save brokerage fees by selling their businesses on their own. Without brokerage, the risk of your sale going off-course is increased. As a rule, no business should sit on the market for more than six months without attracting the interest of at least a handful of qualified buyers. Lack of buyer enthusiasm or persistence indicates that something is wrong. If that occurs, it's time to bring in the professionals to get your sale back on track.

How to Skillfully Address Buyer Concerns

Buyers can present challenges, especially during the due diligence stage. Due diligence preparation can mitigate the irritation factor, but you should still expect to field numerous buyer concerns before closing. Avoid answering buyer concerns with vague generalities. Instead, be as specific as possible, even if it means doing additional research before offering a response. However, at some point due diligence has to end and the sale must proceed to closing. Consult with your broker to determine when it's time to draw the line and push the buyer toward a final commitment.

More Exit Planning Articles

Given your interest in exit planning and in yoga studios, you might find these additional resources to be of interest.

Marketing a Yoga Studio

Renewing Leases Prior to Selling a Business

Why Most Businesses Do Not Have Exit Plans

How To Choose An Investment Banker


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