Exit Planning Advice By Market
Selling an AIDS and HIV Information and Referral Service
No one said selling your business in a depressed economy would be easy. Fortunately, a AIDS and HIV information and referral service sale isn't as scary as it seems.
Business buyers face their own set of frustrations and complications. Although there are plenty of entrepreneurs who want to buy an AIDS and HIV information and referral service, capital restrictions are holding them back.
Despite the overall mood of the marketplace, AIDS and HIV information and referral services are still an attractive investment, especially when sellers have invested time and energy in preparing their companies for a sale.
Handling Unexpected Outcomes
When you made the decision to sell your AIDS and HIV information and referral service, you had a specific set of outcomes in mind. However, no one told the marketplace about your expectations. The outcome of your sale will be determined by market forces - not by your personal circumstances or desires. Surprises are inevitable, so to minimize the disappointment you will need to prioritize the outcomes you require from the sale. If buyers don't seem to be willing to meet your expectations, consult with your broker to modify your strategy and market approach.
Advertising Your Sale
The best AIDS and HIV information and referral service sales incorporate comprehensive advertising plans. However, confidentiality and other concerns can present challenges, even for sales professionals. If sale information leaks out, competitors can use it to steal customers and circulate negative messages about your business throughout the industry. Business brokers are skilled at publicizing AIDS and HIV information and referral service sales while maintaining the confidentiality that is critical to your business.
Buyer Identification
It's difficult to predict where the buyer of your AIDS and HIV information and referral service will come from. Avoid pigeon-holing your search to a single buyer category. Although it's helpful to target promotional tactics to likely buyers, allow for some exposure to the broader market. networking may also prove to be a valuable resource for identifying prospective buyers, but only to the extent that it can be done discreetly.
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