Exit Planning Advice By Market
Selling an Advertising Balloon and Signage Business
Business sellers have diverse personal and professional goals for the sale of their companies. But no matter what you expect from the sale of your advertising balloon and signage business, it's in your best interest to maximize the sales price through the application of proven sales techniques.
The business-for-sale market is just as frustrating for buyers as it is for sellers these days. Although there are plenty of entrepreneurs who want to buy an advertising balloon and signage business, capital restrictions are holding them back.
Success is a factor of preparation, execution and a keen eye for the market. Since your future goals depend on the outcome of your sale, you'll need to have your head in the game from Day One.
Turning the Tables: Buyer Concessions
In a tight economy, seller concessions are the name of the game. But that doesn't mean you can't push for buyer concessions to achieve a more favorable outcome in the sale of your advertising balloon and signage business. For example, if the buyer needs seller financing, you can leverage a five-year loan to push for a higher sales price. Although you won't see all of the proceeds upfront, you'll earn interest on the balance and realize a higher price than you would in an all cash deal. Asset exclusions, retained ownership shares and long-term contracts with another of the seller's companies can also be leveraged to extract concessions from buyers.
Sale Documents
In an advertising balloon and signage business sale, the Letter of Intent contains the vital elements of the deal between the buyer and the seller . If you are seeking buyer concessions, the time to address them is before the Letter of Intent is drafted. So after consulting with your broker and attorney, make sure you're comfortable with the terms of the Letter of Intent. If not, everything you do to close the sale of your advertising balloon and signage business may be a waste of time.
Factoring In Economic Variables
Think an advertising balloon and signage business sale is simple? Think again. Interest rates, spending, inflation, and other variables directly influence how long your advertising balloon and signage business will be on the market as well as its sales price. But at Gaebler, we advise our business partners to look beyond simple economic data when determining whether it's the right time to sell an advertising balloon and signage business. Rather than watching the economy, we recommend watching buyers and tailoring your business to meet their investment expectations. In our experience, the most important factors in the sale of an advertising balloon and signage business have little to do with the economy.
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