August 5, 2020  
 
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Selling an After School Program

No one said selling your business in a depressed economy would be easy. Although it's going to take some work, there is a good chance you can still sell your company at or even above fair market value.

The economy isn't the only thing that is uncertain these days. So are after school program buyers, many of whom are waiting to pull the trigger on their next acquisition.
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In order to market an after school program now, sellers need to make a strong case for buyers to purchase at or near the asking price.

Buyer Concessions

Sellers aren't the only ones who can make concessions in a business sale. In many instances, sellers can request buyer concessions. For example, if the buyer needs seller financing, you can leverage a five-year loan to push for a higher sales price. Although you won't see all of the proceeds upfront, you'll earn interest on the balance and realize a higher price than you would in an all cash deal. Asset exclusions, retained ownership shares and long-term contracts with another of the seller's companies can also be leveraged to extract concessions from buyers.

Selecting a Broker

First-rate business brokers deliver prospects and profits to their clients. During the selection process, look for brokers with a proven track record of successful after school program sales. Take our word for it -- after school programs are unique businesses and you need a broker who understands how to properly market your after school program to prospective buyers. The best brokers should also come with a list of references, a demonstrable track record and a proven plan for selling after school programs.

Advertising Your Sale

Successful after school program sales incorporate comprehensive advertising plans. But confidentiality issues are a hurdle you'll need to address before you put your after school program on the market. A highly publicized sale creates vulnerabilities that can be exploited by your competitors. The best way to advertise an after school program is to enlist the assistance of a business broker who is skilled in locating and contacting prospective buyers.

More Exit Planning Articles

Given your interest in exit planning and in after school programs, you might find these additional resources to be of interest.

Marketing an After School Program

Why Most Businesses Do Not Have Exit Plans

Pros and Cons of Using Business Brokers

Pre-Exit Employee Incentive Programs


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