September 23, 2020  
 
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Selling a Company

 

Selling an Electronic Commerce Business

Selling an electronic commerce business doesn't happen overnight. It takes a deliberate process to get top dollar for your company.

Despite your best intentions, great business sales don't happen overnight.
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If you're ready to move on, now is the right time to sell your electronic commerce business.

Sale Documents

A basic understanding of legal requirements is foundational for a successful business sale. Despite the confusion that exists among many sellers, the essentials of the sale are described in the Letter of Intent, a seminal document that is created prior to due diligence . If you are seeking buyer concessions, the time to address them is before the Letter of Intent is drafted. For sellers, that makes a close review of the Letter of Intent more than a formality - it's a critical juncture on the path to closing.

When to End Negotiations

The negotiation stage of an electronic commerce business can seem never-ending. There are countless details that need to be hammered out before a Letter of Intent can be prepared and the process can move on to the due diligence stage. As the seller, you'll be on the front lines of negotiation and will need to know when it's time to bring negotiations to an end. It's not unusual for an electronic commerce business sale negotiation to reach an impasse over price or other concessions. Since it can be difficult to tell whether the buyer is serious or playing games, it's important to know the lower boundaries of your negotiation strategy and be willing to walk away from the negotiation table, if necessary.

How to Identify Prospective Buyers

Many sellers don't realize how many prospective buyers there are for their businesses. Although some electronic commerce business sellers advertise their businesses in general classifieds, the most successful sales are those in which professional brokers seek out likely buyers. Competitors may seem like natural prospects and they are. The downside is that they won't pay top dollar and will probably absorb your company into their own.

More Exit Planning Articles

Ready to learn more? You may find these additional resources to be of interest.

Marketing an Electronic Commerce Business

What Does a Business Broker Charge?

Terms of Investment Banking Agreement

Renewing Leases Prior to Selling a Business


Conversation Board

What challenges have you experienced in selling an electronic commerce business or are you just getting started? If you have questions or advice to share, we'd love to hear from you!


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