How to Sell a Niche Market Business

Selling an Electronic and Fax Advertising Business

Economic uncertainty influences the timing of many electronic and fax advertising business sales. But based on what we're seeing in the business-for-sale marketplace, we don't think economic conditions should deter you from putting your electronic and fax advertising business on the market.

If you listen to many entrepreneurs, there never seems to be a good time to put a small business on the market.

Fortunately for sellers, forward-thinking entrepreneurs continue to be attracted to electronic and fax advertising businesses that exhibit strong financials and potential for future growth.

Selling to a Family Member

The idea of passing a business along to a family member sounds idyllic to many business owners. in reality, a family-based electronic and fax advertising business sale can be more complicated than selling to a stranger. Often, a sale to a family member creates fractures within the family. If you refuse to discount the sales price or offer other concessions, it could create a rift with the buyer. But if you give in to the buyer's demands, you risk alienating family members who may feel the buyer is receiving an early inheritance. If possible, discuss a long-term, generational transition with the entire family and seek the advice of a professional consultant.

When Is the Right Time to Sell?

When is it the right time to sell your electronic and fax advertising business? If you're asking the question, now may be the time to put your business on the market. Some experts are telling electronic and fax advertising business sellers to put their plans on hold until the economy fully rebounds. We aren't nearly as pessimistic about the electronic and fax advertising business marketplace. The inventory of what we consider to be quality electronic and fax advertising businesses is actually low right now and there is room for the right sellers to realize substantial gains with investment-conscious buyers.

Post-Sale Details

The way you exit your electronic and fax advertising business is just as important as the way you sell it. The transition to the new owner, the distribution of sale proceeds and other issues can weigh heavily on sellers. You, your employees and the buyer all have a stake in making sure the sale ends as smoothly as possible. If possible, work with the buyer to create a transition strategy that minimizes the impact on the business and your workforce.

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