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How to Sell a Niche Market Business

Selling an Emergency Disaster Preparedness Business

You've learned a lot during your tenure as an emergency disaster preparedness business owner. The next step is to position your business for the demands of the business-for-sale marketplace.

When it comes to selling an emergency disaster preparedness business, there are no shortcuts to success.

Yet what many sellers don't appreciate is that a down economy can present the perfect opportunity to sell a emergency disaster preparedness business.

Finding Prospects

Many sellers don't realize how many prospective buyers there are for their businesses. Although some emergency disaster preparedness business sellers advertise their businesses in general classifieds, the most successful sales are those in which professional brokers seek out likely buyers. If possible, steer clear of selling to a competitor if for no other reason than the fact that competitors pay less for emergency disaster preparedness businesses than other buyers.

Negotiation Teams

Business sellers are sometimes surprised to find themselves in the position of negotiator-in-chief. When you sell your emergency disaster preparedness business, your business brokers may or may not be willing to conduct negotiations for you. Negotiation is a chess game, best played with the resources and backend support of a negotiation team. By enlisting the assistance of a negotiation team (senior leaders, experienced negotiators, etc.), you can improve the quality of your negotiation strategy and position yourself to receive top dollar for your emergency disaster preparedness business.

Leveraging Industry Connections

Today's emergency disaster preparedness business buyers can be found in a variety of locations. Online business-for-sale databases have value, although they appeal to an exceptionally wide base of prospects. For more targeted lead generation, consider tapping into your network of industry contacts. Time and time again, successful emergency disaster preparedness business sales emerge from relationships within the industry. The challenge is to leverage industry connections while keeping knowledge of the sale hidden from your competitors. Use good sense in restricting the flow of information within the industry and focusing your efforts toward trusted industry allies.

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