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How to Sell a Niche Market Business

Selling an Employee Assistance Programs Business

The business-for-sale marketplace has experienced no shortage of uncertainty over the past several years. But employee assistance programs businesses haven't heard the news and are reporting steady action on the business-for-sale market.

Waiting for better economic times to sell your company? That's a common anthem in the small business community.

Eventually, it will the time will come to exit your business. When that happens, your future plans will be dependent on your ability to receive the highest possible sale price for your employee assistance programs business.

Promoting an employee assistance programs business Sale

Profitable employee assistance programs business sales incorporate comprehensive advertising plans. However, confidentiality and other concerns can present challenges, even for sales professionals. If sale information leaks out, competitors can use it to steal customers and circulate negative messages about your business throughout the industry. Business brokers are skilled at publicizing employee assistance programs business sales while maintaining the confidentiality that is critical to your business.

Leveraging Seller Concessions

In the current marketplace, seller concessions can make the difference between a business sale and an employee assistance programs business that languishes on the market for months or even years. Not surprisingly, seller financing is routinely requested by today's buyers. Traditional lenders and investors are gun shy - and that makes sellers a logical funding source for many buyers. If you are unwilling or unable to offer financing, be prepared to offer other types of concessions to close the deal.

Brokerage Benefits

A good broker can offer several benefits to business sellers. First-rate brokers are extremely skilled at communicating your company's strengths to prospective buyers. More importantly, brokers have the ability to identify serious buyers and maintain confidentiality throughout the sale process. Typical brokerage rates (a.k.a. success fees) run 10% of the final price - an expense that is usually recouped through a higher sales price and less time on the market.

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