January 19, 2021  
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Selling a Company


Selling an Employee Counseling Services Business

The decision to sell your employee counseling services business isn't something that should be taken lightly, especially these days. If a business exit is on the horizon, you'll want to check out our suggestions for staying ahead of the market.

Business sellers are notorious for second-guessing themselves about the right time to put their companies up for sale.
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Despite the conventional wisdom, we believe current economic conditions are right for selling an employee counseling services business. We'll tell you what you need to know to achieve a successful sale outcome

Tips for Seller Financing

The shortage in today's marketplace isn't interested buyers -- it's capital. Banks and other lending institutions aren't eager to lend to unproven and undercapitalized employee counseling services business buyers regardless of the business's potential. Rather than abandon their plans entirely, many buyers are pursuing finance concessions from sellers. Although 100% seller financing isn't recommended, sellers are financing up to 70% of the sale price to close deals.

Are You the Right Person to Sell Your Business?

There are benefits and drawbacks to handling the sale of your employee counseling services business on your own. On the one hand, no one knows your business better than you do. When it comes to earnings potential, asset condition, and other considerations, you are the world's leading expert on your company. However, your close connection to your company can also be a drawback. Nearly all sellers have an inflated sense of their company's value. At a minimum, conduct an independent appraisal of the employee counseling services business to gain an objective sense of fair market value.

Realistic Expectations

For most owners, the hardest part of selling an employee counseling services business is remaining objective. Sellers typically overvalue their companies compared to the rest of the marketplace. It is difficult for many owners to accept the cold, hard facts about their company's worth, but objectivity is the name of the game in a successful employee counseling services business sale. A business broker can be a valuable resource in right-sizing your expectations and preparing you for market realities.

More Info on Business Transitions and Related Articles

We think you may find these additional resources to be of interest.

Marketing an Employee Counseling Services Business

Pre-Exit Employee Incentive Programs

Selling to Competitors

Terms of Investment Banking Agreement

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