May 28, 2020  
 
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Selling an Ethnic Products and Services Business

We hear it all the time: "This economy is a hostile environment for a business sale." However, ethnic products and services businesses haven't heard the news and are reporting steady action on the business-for-sale market.

Business sellers sometimes face a long, hard struggle to get fair market value for their companies. But with the adequate preparation, your ethnic products and services business can attract buyers who recognize its potential.
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Most ethnic products and services businesses are good business opportunities, a fact that is not going unnoticed by today's discerning buyers.

Preparing Your Ethnic Products & Services Business for Sale

The outcome of a business sale is largely determined prior to a market listing. Profitable ethnic products and services business sales begin with a comprehensive strategy that incorporates planning, preparation and market positioning. Branding, market positioning, and revenue growth take time, but they directly influence the price your ethnic products and services business will command in the marketplace. It is especially helpful if your financial reports can demonstrate a multiyear growth trend for potential buyers.

Are You the Right Person to Sell Your Business?

There are benefits and drawbacks to handling the sale of your ethnic products and services business on your own. Few people know your business as well as you do. But your knowledge and personal insights about the ethnic products and services business are also the problem. Nearly all sellers have an inflated sense of their company's value. Business brokers and other third-party consultants bring objectivity to the sale process and give you much-needed insight about buyers' mindsets.

Sweetening the Deal

Like it or not, prospective buyers are going to ask you to make certain concessions in the sale of your ethnic products and services business. Concessions can consist of non-cash as well as cash incentives. When you've reached your limit on price, consider offering non-cash concessions to encourage a commitment from the buyer. A limited amount of training and mentoring may seem inconsequential to you, but to a young ethnic products and services business owner, they can be critical launching points for their ownership journey.

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What challenges have you experienced in selling an ethnic products and services business or are you just getting started? If you have questions or advice to share, we'd love to hear from you!


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