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How to Sell a Niche Market Business

Selling an Exercise and Fitness Classes and Instruction Business

Don't believe anyone who tells you it's easy to sell an exercise and fitness classes and instruction business. A lot of things need to happen before you can successfully exit your business. But with a few tips, you can keep your shirt and your sanity in the sale of your business.

Business sellers are notorious for second-guessing themselves about the right time to put their companies up for sale.

Yet what many sellers don't appreciate is that a down economy can present the perfect opportunity to sell a exercise and fitness classes and instruction business.

Working with Appraisers

An experienced appraiser is part and parcel of a successful exercise and fitness classes and instruction business sale. Leading industry appraisers equip sellers with a value gauge that can be accessed during negotiations. Even though you may disagree with the appraiser's value estimates, it's important to give your appraiser the information and independence he needs to present an objective opinion. To ensure accuracy, ask your broker to provide references for appraisers with industry experience.

Finding Exercise & Fitness Classes & Instruction Business Buyers

It's difficult to predict where the buyer of your exercise and fitness classes and instruction business will come from. To cover all your bases, you'll need to conduct a broad buyer search process. Although it's helpful to target promotional tactics to likely buyers, allow for some exposure to the broader market. Sellers should also recognize the value of promoting their sale in trusted business networks, carefully balancing the need for confidentiality with the promotional potential of their contact base.

Understanding Market Timing

Now may be the best time to sell an exercise and fitness classes and instruction business. A depressed economy means lower interest rates; lower interest rates increase the number of investors willing to take a chance on exercise and fitness classes and instruction businesses. When the economy recovers there will be more exercise and fitness classes and instruction business buyers on the market, but higher interest rates could present challenges. At Gaebler, we recognize the value of timing the sale of your exercise and fitness classes and instruction business. But we think it's more important to properly position your business for current market conditions -- whatever they may be.

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