How to Sell a Niche Market Business

Selling an Exercise and Fitness Clothing Retail Business

Planning and execution can dramatically influence the price you receive for your exercise and fitness clothing retail business.

The economy isn't the only thing that is uncertain these days. So are exercise and fitness clothing retail business buyers, many of whom are waiting to pull the trigger on their next acquisition.

Most exercise and fitness clothing retail businesses are good business opportunities, a fact that is not going unnoticed by today's discerning buyers.

Advertising Your Sale

The best exercise and fitness clothing retail business sales incorporate comprehensive advertising plans. But confidentiality issues are a hurdle you'll need to address before you put your exercise and fitness clothing retail business on the market. If sale information leaks out, competitors can use it to steal customers and circulate negative messages about your business throughout the industry. Business brokers are skilled at publicizing exercise and fitness clothing retail business sales while maintaining the confidentiality that is critical to your business.

Closing Strategies

Today's exercise and fitness clothing retail business buyers expect sellers to offer concessions to persuade them to close the deal. Concessions can consist of non-cash as well as cash incentives. In fact, many concessions have little or no financial impact, but go a long way toward making the deal more palatable to young entrepreneurs. A limited amount of training and mentoring may seem inconsequential to you, but to a young exercise and fitness clothing retail business owner, they can be critical launching points for their ownership journey.

Legal Concerns

We run into a lot of exercise and fitness clothing retail business sellers who intend to wait until the final contract to negotiate details. Big mistake. With few exceptions, sale structure is hammered out early, in the Letter of Intent . By the time the deal reaches the final contract, many of its features are set in stone. For sellers, that makes a close review of the Letter of Intent more than a formality - it's a critical juncture on the path to closing.

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