August 5, 2020  
 
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Selling a Business

 

Selling an Ice Cream and Frozen Yogurt Shop

Business sellers have diverse personal and professional goals for the sale of their companies. But no matter what you expect from the sale of your ice cream and frozen yogurt shop, it's in your best interest to maximize the sales price through the application of proven sales techniques.

These days, the small and medium-sized business market is more confusing than ever before. There are lots of buyers who want to own an ice cream and frozen yogurt shop, but have limited capital to get their foot in the door.
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At Gaebler, we're seeing ice cream and frozen yogurt shop sellers succeed by applying sound sales principles combined with a refusal to be intimidated by a down economy.

Workforce Concerns

As a business owner, you want to keep you employees informed about your plans; as a seller it's in your best interest to keep your employees in the dark for as long as possible. You're concerned about confidentiality, and rightfully so. If you keep your employees out of the loop too long, it's inevitable that misinformation will filter throughout your workplace. So at some point you will have to resign yourself to the idea of telling some or all of your employees that you have listed the ice cream and frozen yogurt shop on the market. Maintain a positive tone in your conversations and answer your employees questions as completely as you can without jeopardizing the sale.

Emotional Considerations

It's impossible to predict the emotional highs and lows you will experience during the sale of your ice cream and frozen yogurt shop. Given your personal investment, you may also experience disappointment in the market's assessment of your company's value. Although it isn't easy, you can mitigate the emotional impact of an ice cream and frozen yogurt shop sale by setting realistic expectations before you list your business.

Broker vs. No Broker

When selling an ice cream and frozen yogurt shop, you have two choices: Hire a broker to facilitate the sale or perform the sale unassisted. Although brokerage fees can be substantial, the right broker can reduce the amount of time your ice cream and frozen yogurt shop sits on the market. If you're on the fence, do your research before you make a final decision. BizBuySell.com and other websites offer detailed information about brokers and the process of performing a brokered ice cream and frozen yogurt shop sale.

More Exit Planning Articles

Ready to learn more? You may find these additional resources to be of interest.

Marketing an Ice Cream and Frozen Yogurt Shop

Five Tips for Maximizing Your Business Sale Price

Why Hire an Exit Planning Consultant

How to Sell a Business


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