February 18, 2020  
 
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Selling a Company

 

Selling an International Marketing Business

Selling an international marketing business doesn't happen overnight. It takes a deliberate process to get top dollar for your company.

It's a fact: Successful business sales take time.
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In our opinion, that kind of thinking doesn't make sense. In fact, this might be the perfect time to sell an international marketing business. We'll tell you what you need to know to achieve a successful sale outcome

Brokerage Benefits

Brokers give international marketing business sellers distinct advantages in the marketplace. Right out of the gate, brokers know how to help their clients properly prepare their businesses for a sale. More importantly, brokers have the ability to identify serious buyers and maintain confidentiality throughout the sale process. Typical brokerage rates (a.k.a. success fees) run 10% of the final price - an expense that is usually recouped through a higher sales price and less time on the market.

Advertising Your Sale

Successful international marketing business sales incorporate comprehensive advertising plans. However, confidentiality and other concerns can present challenges, even for sales professionals. If sale information leaks out, competitors can use it to steal customers and circulate negative messages about your business throughout the industry. Business brokers are skilled at publicizing international marketing business sales while maintaining the confidentiality that is critical to your business.

Equipment and Inventory Concerns

During due diligence, the buyer will undoubtedly conduct his own appraisal of your international marketing business's physical assets. Most sellers, however, conduct a pre-sale appraisal to gain an accurate gauge of asset value prior to negotiations. Without an accurate assessment of asset values it's impossible to intelligently negotiate on price. A pre-listing appraisal also gives you the opportunity to document the condition of your international marketing business's assets and possible even make repairs or upgrades to increase the total value of the operation.

More Info on Business Transitions and Related Articles

Given your interest in exit planning and in international marketing businesses, you might find these additional resources to be of interest.

Renewing Leases Prior to Selling a Business

Marketing an International Marketing Business

Terms of Investment Banking Agreement


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Selling an international marketing business is a complex topic, so there's still much more that can be discussed. We welcome your questions, comments and feedback about this topic.


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