February 21, 2020  
 
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How to Sell to a Business

 

Selling an Internet Consultants Business

Maybe you're counting on your internet consultants business to be a stepping stone to your next big business venture. Maybe it's your retirement fund. Either way, you need to maximize the price it gets in the business-for-sale marketplace.

You need to get a good price for your internet consultants business. To get there, you'll need to set realistic expectations and follow a deliberate selling strategy.
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But at Gaebler, we see internet consultants businesses still selling at a brisk pace. Not surprisingly, buyers expect to receive value for their dollars - and that means sellers need to demonstrate that their businesses are capable of delivering anticipated returns.

Selling Time

Hoping for a quick internet consultants business sale? You may be disappointed. Although asking price and other factors contribute to sale time, it's difficult to predict how long your business will be on the market before you locate the right buyer. Before you can list your internet consultants business, you'll need to invest as much as a year in preparing it for prospective buyers. Once your business is ready for the marketplace, it could take an additional six months to a year to locate the right buyer.

Dealing with Tire Kickers

Unfortunately, many of the prospects you will encounter aren't serious buyers. Even though tire kickers are a fact of life in any sale scenario, they sap valuable time and energy that could be spent identifying more serious prospects. If you aren't sure what to look for in a serious buyer, ask your broker for advice. Never provide detailed information about your internet consultants business until the prospect has been qualified as a serious buyer.

Sale Documents

In an internet consultants business sale, the Letter of Intent contains the vital elements of the deal between the buyer and the seller . If you are seeking buyer concessions, the time to address them is before the Letter of Intent is drafted. For sellers, that makes a close review of the Letter of Intent more than a formality - it's a critical juncture on the path to closing.

More Exit Planning Articles

We think you may find these additional resources to be of interest.

Marketing an Internet Consultants Business

Pre-Exit Employee Incentive Programs

Pros and Cons of Using Business Brokers

Why Hire an Exit Planning Consultant


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