Most business sellers are interested in disposing of their businesses as quickly as possible. But that's not how an internet development business sale works.
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If your exit strategy involves selling an internet development business in this environment, you need to apply the right combination of preparation, strategy and common sense.
The Case for Confidentiality
Highly publicized internet development business sales are risky internet development businesssales. A low-key selling strategy is a low risk activity because you can control who does (and doesn't) know that your business is on the market. But if word leaks out to the wrong people, your competitors can use that information to steal business and damage your credibility. Successful sales walk a fine line between total confidentiality and aggressive promotion. If confidentiality is important to you (and it should be), your best bet is to consult with a professional business broker about maintaining a confidential internet development business sale.
Timing the Market
Now may be the best time to sell an internet development business. A depressed economy means lower interest rates; lower interest rates increase the number of investors willing to take a chance on internet development businesses. As the interest rates rise, it will be more difficult for buyers to make the numbers work in their favor. So we see market timing as a concern that can be easily mitigated by applying fundamental sales strategies and adequately preparing your company for buyers.
Handling Unexpected Outcomes
If you're smart, you entered your internet development business with a set of assumptions about what it would achieve. However, no one told the marketplace about your expectations. The outcome of your sale will be determined by market forces - not by your personal circumstances or desires. Sometimes, sellers need to readjust their expectations to accommodate market realties. If buyers don't seem to be willing to meet your expectations, consult with your broker to modify your strategy and market approach.
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