February 18, 2020  
 
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Selling a Company

 

Selling an Internet Publishing Business

Most businesses are susceptible to economic conditions and internet publishing businesses are no exception. But in some cases, a down economy can actually improve saleability. All it takes is a strategy to identify solid prospects and convert them to buyers.

If you plan on selling your internet publishing business quickly, prepare to be disappointed.
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Growth-minded entrepreneurs also find an appealing internet publishing business hard to pass up. So for internet publishing business sellers, today's market is all about convincing buyers that the numbers make their companies worth the asking price.

Professional Appraisals

An experienced appraiser is part and parcel of a successful internet publishing business sale. By hiring an appraiser to conduct a thorough appraisal of tangible and non-tangible assets prior to listing, you get a measure of the true worth of your business. Although the appraised value of your business may not be the same as the sales price, you gain valuable insight that can be used to your advantage during negotiations. Even though you may disagree with the appraiser's value estimates, it's important to give your appraiser the information and independence he needs to present an objective opinion. To ensure accuracy, ask your broker to provide references for appraisers with industry experience.

Dealing with Your Emotions

Coping with the emotions of a business sale can be difficult, even under the best of circumstances. Although you might think you're ready to exit your business, selling and separating from an internet publishing business scan stir up a range of emotions. We advise sellers to discuss their feelings with family members and close friends before, during and after the sale. At the same time, it's helpful to consult with people who can help limit the influence of your emotions on negotiations and other aspects of the sale process.

Workforce Concerns

As a business owner, you want to keep you employees informed about your plans; as a seller it's in your best interest to keep your employees in the dark for as long as possible. You're concerned about confidentiality, and rightfully so. However, the longer the selling process drags on, the more likely it is that rumors will begin to circulate throughout your workforce. When that happens, it's best to have a frank conversation with your team rather than allowing rumors to circulate through the organization. Maintain a positive tone in your conversations and answer your employees questions as completely as you can without jeopardizing the sale.

More Info on Business Transitions and Related Articles

Given your interest in exit planning and in internet publishing businesses, you might find these additional resources to be of interest.

Terms of Investment Banking Agreement

Marketing an Internet Publishing Business

Entrepreneurial Exit Strategies


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