Sales Advice By Market
Selling to Accordion Businesses
The territory of accordion businesses is fertile soil for B2B sales. If your offerings appeal to this market, it's time to learn how to sell to accordion businesses in the current business climate.
No one gets a free lunch in B2B sales. To succeed in this environment, you need a strategy that is built on the fundamentals of good business.
Your approach will vary according to your situation and your company's unique sales objectives. But overall, there are several things you will need to consider when crafting a strategy to sell to accordion businesses.
Create a Plan
There is nothing haphazard about effective accordion business sales. The industry is filled with savvy business professionals who know their way around the marketplace.
As a result, best of breed B2B sellers know better than to leave anything to chance. Before they initiate contact with prospects, they create sales plans that address factors like market demand, competitive pressures, industry trends, pricing structures and more. Although you might be able to get away with a skeletal strategy in some industries, the accordion business industry will devour your sales team unless you go into it with a carefully crafted blueprint.
With accordion businesses now turning to the Internet for equipment and supplies, it's becoming more important for B2B sellers to develop online sales strategies.
A user-friendly website is the centerpiece of all of your other online sales and marketing activities. However, it may also be worthwhile to integrate email advertising, SEO, social networking and other techniques into your sales and marketing mix.
How to Find Accordion Business Leads
Leads form the basis for winning sales strategies. The first step in lead generation is to analyze the local market. From there, you can widen the field to include the yellow pages, Internet searches and trade listings.
The names of accordion businesses you obtain through your own efforts need to be qualified through personal contact and other qualification techniques.
But the most accurate source of qualified sales leads is often a third-party lead list provider. For consistently high quality lead lists, we recommend Experian Business Services to our business partners. Experian has a reputation for providing accurate and filtered lead lists that can be used for direct mail and other marketing efforts directed toward accordion businesses.
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