Sales Advice By Market
Selling to Adhesive and Glue Businesses
If your business is struggling to hit sales goals, take a minute and read our tips on selling to adhesive and glue businesses. Here are some of the things that are required to sell to adhesive and glue businesses in today's marketplace.
There are no one-size-fits-all strategies for selling to adhesive and glue businesses. The basis for success is the same as it is in many other industries.
If selling to adhesive and glue businesses is your bread and butter, the likelihood of conversion improves dramatically when you incorporate a few proven resources and techniques into the selling process.
How to Generate Solid Leads
There aren't any standard rules for generating solid sales leads. However, leading sellers typically utilize a consistent strategy forlead generation. When possible, businesses that sell to adhesive and glue businesses should take steps to automate the lead generation process by leveraging technological solutions and face-to-face networking.
One option worth considering is the integration of lead lists into your prospecting routines. Lead lists provided by third-party vendors are usually cost-effective compared to the labor requirements for in-house lead generation.
At Gaebler, we advise our business partners to explore Experian Business Services for adhesive and glue business lead lists. Experian is a reputable firm that is known for providing up-to-date lists that can be filtered according to your precise lead specifications.
Niche Selling
New businesses that attempt to tackle the entire marketplace face a long, uphill battle. A better approach is to customize your approach to an underserved niche.
In the adhesive and glue business industry, niches can be based on location, business size or sub-specialties within the industry. For niche sellers, advance research is essential. Don't assume that there will be demand for a niche product line unless your assumptions are rooted in solid facts.
Review Mechanisms
It's also important to implement regular review mechanisms to evaluate the effectiveness of both your sales team and your strategy. Internal review processes should be based on quantifiable data as well as direct input from adhesive and glue businesses themselves.
If necessary, don't hesitate to adjust your strategy or personnel mix to accommodate changes in the marketplace.
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