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Selling to Aerobics Gyms

The area of aerobics gyms is fertile soil for for sales reps who are adept at B2B selling. To dominate in the aerobics gym industry, you'll need to pay attention to the basics.

Technology and technique are important. But in a B2B sales environment, they may be less important than other critical resources.

If your sales strategies lack horsepower, your entire revenue stream could be in jeopardy. Here are a few simple strategies you can count on to deliver results.

Role of Owners & Managers

Owners and managers are active players in selling to aerobics gyms. Front line visibility is essential for large accounts, but your sales team can benefit from occasional field interactions with the owner or sales manager.

By periodically accompanying your reps in the field, you can build relationships with the people you count on to close sales.

Reaching Prospective Customers

Prospecting transforms contacts into qualified leads.

Networking can fine tunes prospecting performance and closing rates. However, it's important to make sure your sales force isn't so focused on conversation that they miss the point of prospecting, i.e. the identification of likely buyers, key decision makers and high value industry contacts. In other words, the type of people you meet is just as important as the number of people you meet when prospecting for aerobics gyms.

Lead lists are useful because they narrow the field for your team. Third-party lists from reputable vendors (e.g. Experian Business Services) provide a database of likely conversion targets, making it easier for your company to balance the quantity and quality demands that are prerequisites for effective prospecting.

Cost Analysis of Your Selling Tactics

Every part of your sales strategy should be targeted for cost analysis. Business owners sometimes overlook cost considerations and instead, choose to invest in sales strategies that fall short of ROI expectations.

For example, even though it might seem logical to increase the size of your sales force to expand your base of aerobics gym customers, the additional labor overhead may be an inefficient decision from a cost analysis perspective.

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