Resources for Entrepreneurs

Sales Advice By Market

Selling to Airport Advertising Businesses

As the market recovers, airport advertising businesses are timidly rebounding from the Great Recession and are starting to reinvest. Here is the information you need to get started selling to this market.

New technologies and innovative sales techniques have value. But in a B2B sales environment, they may be less important than other critical resources.

With perseverance and strategy in your corner, it's possible to penetrate the market and receive an acceptable return for your efforts.

How to Sell to Airport Advertising Businesses

After you have established contact with a prospect, how do you close the sale?

Like many of us, airport advertising business business owners are have no patience for extended pitches and sales cycles. As a rule, be respectful of your customers' time constraints and make your pitches as concise as possible.

In some instances, your initial contact at airport advertising businesses you call on may not even be the decision maker, making it necessary to quickly locate the real decision maker and adjust your approach accordingly.

Effective Marketing Strategies

Successful sales strategies begin with marketing, and the marketing strategies for airport advertising businesses cover a lot of ground.

Yet in this industry, marketing effectiveness is rooted in the ability to target key decision makers. From traditional marketing to cutting-edge Internet strategies, any initiative that fails to reach decision makers is a waste of time and resources.

Since your sales revenues hang in the balance, you can't afford to rely on stale or inaccurate sales leads. Third-party lead lists may be the best bet for making sure your team is equipped with the most up-to-date information possible. If you aren't happy with your current lead list provider, you may want to consider Experian -- a third-party lead list vendor with a reputation for providing regularly updated and sorted airport advertising business leads.

Developing a Marketing Plan

A solid marketing plan is the foundation of a successful sales strategy. Your team might be stocked with highly capable sales professionals, but if they aren't supported by strong messaging and effective marketing channels, your products will never see the light of day.

Keep in mind that airport advertising businesses are fast-paced operations with little patience for long sales cycles.

A thoroughly developed marketing plan helps to focus your selling proposition and deliver messaging in channels that are successful with your customer base. When combined with a sales plan, a marketing plan serves up an intentional selling strategy that delivers results.

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