April 3, 2020  
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Selling to Niche Markets


Selling to Amusement and Theme Parks

There's no question that amusement and theme parks are excellent sales targets -- and that makes them attractive to companies who have aggressive revenue targets. To dominate in the amusement and theme park industry, you'll need to closely adhere to a handful of sales fundamentals.

Over the past several years, amusement and theme parks have become high value targets in the B2B sector.
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Businesses that sell to amusement and theme parks have to be prepared to communicate their product strengths to customers who are extremely knowledgeable about the marketplace. Here are some of the other things you'll need to sell products to amusement and theme parks.

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Cost Analysis of Your Selling Tactics

Every part of your sales strategy should be targeted for cost analysis. Business owners sometimes neglect cost considerations and instead, choose to invest in sales strategies that underperform in the area of ROI.

For example, even though it might be desirable to recruit an additional ten sales reps to expand your base of amusement and theme park customers, the additional labor overhead may make hiring cost prohibitive -- or at least unattractive compared to other less costly strategies.

Marketing Mix

Since it's impossible to separate sales and marketing, your company's marketing mix plays a central role in bottom line sales revenue. The industry's leading sellers employ multichannel marketing strategies and emphasize techniques to reach key decision makers.

Despite the fact that there are multiple way to market to amusement and theme parks, B2B sellers often achieve higher returns by outsourcing lead generation to a third-party provider. Experian and other vendors maintain accurate and up-to-date lists of amusement and theme parks. For many businesses, these lists establish a framework for the rest of the sales cycle.

Internet Strategies

With amusement and theme parks now turning to the Internet for equipment and supplies, it's becoming more important for B2B sellers to develop online sales strategies.

A user-friendly website is the centerpiece of all of your other online sales and marketing activities. However, it may also be worthwhile to integrate email advertising, SEO, social networking and other techniques into your sales and marketing mix.

More Info on Selling

Given your interest in selling and in amusement and theme parks, you might find these additional resources to be of interest.

Buying Sales Lists Online

Mailing Lists for Amusement and Theme Parks

Cold Call Selling

Conversation Board

Sometimes the best marketing tips come from other business owners. If you have any tips or advice for selling to amusement and theme parks, we invite you to submit your comments and suggestions.

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Do You Own an Amusement & Theme Park?

If you currently own an amusement and theme park, you are in the wrong spot. Try these useful resources:

Marketing an Amusement and Theme Park

Selling an Amusement and Theme Park

Want to Start an Amusement & Theme Park?

If you hope to open an amusement and theme park, these resources should prove useful:

Starting an Amusement & Theme Park

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