January 22, 2021  
 
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How to Sell to Niche Markets

 

Selling to Analytical Testing Laboratories

There's no question that analytical testing laboratories are excellent sales targets -- and that makes them attractive to sellers who are eager to get in on the action. You're going to love this list of tips you need to boost sales to analytical testing laboratories around the country.

Despite robust demand for products sold to analytical testing laboratories, breaking into the market can be daunting.
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For B2B professionals that sell to these companies, the industry's positive growth outlook makes the implementation of proven sales techniques more important than ever.

Hiring Staff

Your sales force is your most important sales asset. A first-rate sales strategy is ineffective if your sales team is unable to do their jobs effectively.

Most analytical testing laboratories appreciate the value of sales professionals who are equipped to discuss the value of their products. When a customer has a problem with an order, they typically reach out to their sales contact so it's imperative for your team to be trained in the processes that are required to maintain the customer relationship after they have closed the sale.

Role of Owners & Managers

Owners and managers should expect to be active participants in selling to analytical testing laboratories. Front line visibility is essential for large accounts, but your sales team can benefit from occasional field interactions with the owner or sales manager.

By periodically accompanying your reps in the field, you can build relationships with the people you count on to close sales.

Gaining Traction in the Marketplace

Every B2B business hopes to achieve viral buzz for their products. But viral marketing strategies are a far cry from money in the bank.

To succeed with analytical testing laboratories, you'll want to apply a diverse mix of marketing strategies that leverage multiple marketing channels.

Many sellers purchase lead lists from recognized list providers. When it's time to shop for a lead list provider, we recommend Experian Business Services, an established vendor with a proven track record of delivering current and targeted lists of analytical testing laboratory contacts.

More Articles on Selling

Given your interest in selling and in analytical testing laboratories, you might find these additional resources to be of interest.

Closing the Sale

Mailing Lists for Analytical Testing Laboratories


Conversation Board

Sometimes the best marketing tips come from other business owners. If you have any tips or advice for selling to analytical testing laboratories, we invite you to submit your comments and suggestions.


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