Selling is one of the hardest tasks you'll ever undertake. So it shouldn't come as a surprise that new customer acquisitions in this industry is a lofty ambition that demands diligence and respect.
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Frequently, successful businesses reach their goals through the consistent application of proven selling concepts. That's especially true in the antique reproduction dealership industry where small oversights can translate into losses in market share.
The antique reproduction dealership industry is relationship-based. Businesses that sell in the industry leverage networking and contacts throughout the sales cycle.
Lead lists are helpful in expanding your network, but only if your sales force is willing to develop list contacts into long-term business relationships. As an owner or manager, you need to train your team in networking strategies and proactively model relational sales techniques.
Know Your Products
In the real world, most antique reproduction dealerships aren't interested in middle of the road products. Before they commit to a purchase, they want to know everything there is to know about your product.
In this industry, differentiation can be the deciding factor in conversions. It's crucial for your sales team to be knowledgeable about product specifications and support. If you're selling a service to antique reproduction dealerships, your sales force must be intimately familiar with the features contained in your service agreements and be prepared to resolve customer concerns during the sales cycle.
Effective Marketing Strategies
Many sales strategies begin with marketing, and the marketing strategies for antique reproduction dealerships are as diverse as they come.
Yet in this industry, marketing effectiveness is rooted in the ability to target key decision makers. From traditional marketing to cutting-edge Internet strategies, any initiative that fails to reach decision makers is a waste of time and resources.
With so much riding on the outcome, you can't afford to rely on stale or inaccurate sales leads. Third-party lead lists may be the best bet for making sure your team is equipped with the most up-to-date information possible. If you don't currently use lead lists, you may want to consider Experian -- a third-party lead list vendor with a reputation for providing regularly updated and sorted antique reproduction dealership leads.
Ready to learn more? You may find these additional resources to be of interest.
If you currently own an antique reproduction dealership, you are in the wrong spot. These resources will come in handy:
If you hope to open an antique reproduction dealership, we have some better resources for you:
If you are looking for advice on selling to a different company type, peruse our list of sales guides below.