Initiative and perseverance are admirable characteristics for sales professionals. But selling to antique and classic auto restoration and repair businesses requires more than an impeccable work ethic.
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Frequently, successful businesses reach their goals through the consistent application of proven selling concepts. That's especially true in the antique and classic auto restoration and repair business industry where simple blunders can translate into losses in market share.
Why Should a Prospect Buy From You?
The best sales programs place a heavy emphasis on customer ROI. This is especially important when selling to antique and classic auto restoration and repair businesses because in this industry, expenditures can run amok, and every dollar your customer invests has to lead to a financial payoff in their sales revenues and profits.
How to Generate Solid Leads
There aren't any cut and dry rules for generating solid sales leads. However, leading sellers typically utilize a consistent strategy forlead generation. When possible, businesses that sell to antique and classic auto restoration and repair businesses should take steps to automate the lead generation process by leveraging technological solutions and face-to-face networking.
One option worth considering is the use of lead lists into your prospecting routines. Lead lists provided by third-party vendors are usually cost-effective compared to the labor requirements for in-house lead generation.
At Gaebler, we advise our business partners to explore Experian Business Services for antique and classic auto restoration and repair business lead lists. Experian is a reputable firm that is known for providing up-to-date lists that can be filtered according to your precise lead specifications.
New businesses that attempt to tackle the entire marketplace face a long, uphill battle. A better approach is to customize your approach to an underserved niche.
In the antique and classic auto restoration and repair business industry, niches can be based on geographic, demographic or industry-specific factors. For niche sellers, market research is a non-negotiable. Don't assume that there will be demand for a niche product line unless your assumptions are rooted in solid facts.
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If you are looking for advice on selling to a different company type, peruse our directory of sales guides below.