There are no magic formulas for selling to antiques appraisal businesses. The recipe for success is the same as it is in many other industries.
(article continues below)
A strong value proposition and a great strategy are requirements for companies who sell to antiques appraisal businesses. Despite the presence of market barriers, emerging companies can gain traction by applying a handful of proven sales principles.
Strategies for Selling to Antiques Appraisal Businesses
With rare exceptions, antiques appraisal businesses are always interested in products that help them provide a higher level of service for their clients and customers.
Cost is a constant concern, but if antiques appraisal businesses believe a new product or line of products will significantly enhance their customers' experience, the quality of your products may be more important than the price.
Businesses that sell to antiques appraisal businesses need to also recognize the fact that antiques appraisal businesses aren't necessarily the beneficiaries of their products, so strategies that focus on enhancing customer experiences are frequently well-received by buyers.
Effective marketing is an essential ingredient in the recipe for antiques appraisal business sales success. A combination of tight competition, multichannel approaches and emerging marketing technologies mean that you'll need to be at the top of your game to capture the attention of decision makers.
A large portion of your marketing efforts should focus on channeling leads to your sales force. Lead lists are a critical resource in lead generation and can be purchased cost-effectively from Experian and other reliable third-party providers.
Know the Competition
Companies who sell to antiques appraisal businesses face no small amount of competitive pressure.
Although it may not seem like it, there are many other businesses that sell similar product lines. As a result, antiques appraisal businesses are bombarded with promotional messaging and tend to be extremely savvy about their buying options.
By researching the competition, you gain the ability to create an effective value proposition. Although there are many ways to research your competitors, discussions with antiques appraisal businesses themselves may be the best source of information.
Given your interest in selling and in antiques appraisal businesses, you might find these additional resources to be of interest.
If you currently own an antiques appraisal business, you are in the wrong spot. Try these useful resources:
If you want to start an antiques appraisal business, we have some better resources for you:
If you are looking for advice on selling to a different company type, peruse our list of sales guides below.