December 4, 2020  
 
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How to Sell to Niche Markets

 

Selling to Arbitration Firms

As the dust clears, arbitration firms are slowly emerging from the Great Recession and are positioned for investment. This article teaches you how to overcome selling hurdles in the arbitration firm market and outsell the competition.

Initiative and perseverance are excellent personality traits for sales professionals. But selling to arbitration firms requires more than an impeccable work ethic.
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The process of converting arbitration firms from prospects to satisfied customers isn't a given. It takes intentionality from owners and managers to create a strategy that connects your products to your customer base.

Industry Experience

In arbitration firm sales, industry experience is a huge plus. Although it isn't necessary to have decades of front line experience, it helps to speak the industry language and to be familiar with the things are important to a typical arbitration firm.

B2B sellers who lack industry experience can augment their background by subscribing to trade journals, partnering with industry insiders and immersing themselves in the industry culture. Remember, arbitration firms may also be more friendly to sellers within their network, so it's important to increase the size of your network as quickly as possible.

Networking Tips

The arbitration firm industry is relationship-based. Businesses that sell in the industry rely on industry contacts for leads and other aspects of the sales cycle.

Lead lists are helpful in expanding your network, but only if your sales force is willing to develop list contacts into long-term business relationships. As an owner or manager, you need to prioritize networking strategies and proactively model relational sales techniques.

Marketing Channels for Arbitration Firms

Even though companies market their products in many different ways, there is one truth that applies to all arbitration firm marketing strategies -- no single marketing channel is capable of capturing the attention you need to meet your sales goals.

Across the industry, multichannel marketing strategies are the norm, and may include direct mail, telemarketing, print ads, email campaigns and other online strategies.

Top sellers routinely purchase lead lists as a way to drive the sales process. High quality lead lists provide a large quantity of leads that are up-to-date and targeted to high-converting prospects. In our experience, Experian Business Services has the largest and most accurate database of arbitration firms on the market.

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Mailing Lists for Arbitration Firms


Conversation Board

The arbitration firm industry is constantly changing, and new sales and marketing strategies are emerging everyday. We welcome your comments and feedback about the sales and marketing tactics that are delivering the best returns in today's marketplace.


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