October 22, 2020  
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How to Sell to Niche Markets


Selling to Architecture Firms

The vast majority of architecture firms have lean financials and demanding schedules. We'll tell you how to overcome selling hurdles in this market and outperform the competition.

Initiative and perseverance are admirable characteristics for sales professionals. But selling to architecture firms requires more than an impeccable work ethic.
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If your sales strategies lack horsepower, your entire revenue stream could be in jeopardy. Here are a few simple strategies you can count on to deliver results.

Create a Plan

There is nothing random about effective architecture firm sales. The industry is filled with seasoned veterans who know their way around the marketplace.

As a result, best of breed B2B sellers know better than to leave anything to chance. Before they initiate contact with prospects, they create sales plans that address factors like market demand, competitive pressures, industry trends, pricing structures and more. Although you might be able to get away with flying by the seat of your pants in some industries, the architecture firm industry will crush your business dreams unless you go into it with a carefully crafted blueprint.

Effective Marketing Strategies

Effective sales strategies begin with marketing, and the marketing strategies for architecture firms are as diverse as they come.

Yet in this industry, marketing effectiveness comes down to whether or not you're able to target key decision makers. Whether it's direct mail or a technology-rich online campaign, any initiative that fails to reach decision makers is a waste of time and resources.

With so much riding on the outcome, you can't afford to rely on stale or inaccurate sales leads. Third-party lead lists may be the smartest choice for making sure your team is equipped with the most up-to-date information possible. If you aren't happy with your current lead list provider, you may want to consider Experian -- a third-party lead list vendor with a reputation for providing regularly updated and sorted architecture firm leads.

Strategies for Selling to Architecture Firms

Although there are exceptions, architecture firms are always interested in products that help them better serve their customers.

Cost is a constant concern, but if architecture firms believe a new product or line of products will significantly enhance their customers' experience, price takes a backseat to quality.

Businesses that sell to architecture firms need to also recognize the fact that architecture firms aren't necessarily the end-users, so strategies that focus on enhancing customer experiences are frequently well-received by buyers.

More Info on Selling

Ready to learn more? You may find these additional resources to be of interest.

Closing a Complex Sale

Cold Call Tips

Leads Versus Prospects

Mailing Lists for Architecture Firms

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Interested in learning more about what it takes to market and sell to architecture firms? We invite you to send us your questions and feedback!

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