October 1, 2020  
 
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Selling to Niche Markets

 

Selling to Armenian Churches

The territory of Armenian churches is fertile ground for for hitting your sales quotas. Don't forget that Armenian churches aren't easy sales marks -- here's what you'll need to compete in today's market.

Despite robust demand for products sold to Armenian churches, breaking into the market can be daunting.
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Don't let the fast pace of the marketplace trip you up. Although speed is important, solid business principles and common sense will make the biggest difference in the success or failure of your selling efforts.

Review Mechanisms

It's also important to implement regular review mechanisms to evaluate the effectiveness of both your sales team and your strategy. Internal review processes should leverage metrics and sales benchmarks as well as direct input from Armenian churches themselves.

If necessary, take action to reshuffle your strategy and team in order to accommodate changes in the marketplace.

Hiring Staff

Your sales force is your most important sales asset. A first-rate sales strategy is ineffective if your sales team is unable to do their jobs effectively.

Most Armenian churches appreciate the value of sales professionals who are informed and prepared. When a customer has a problem with an order, they typically reach out to their sales contact so it's imperative for your team to be trained in techniques for service after the sale.

Direct Marketing Strategies

Direct marketing is an effective way to sell to Armenian churches. The benefit of direct marketing is that it is an efficient method reaching qualified prospects with targeted messaging. From a sales cycle perspective, direct marketing establishes a baseline for relationships with Armenian churches that can benefit from your products or services.

The tricky part about direct marketing is lead generation. Since finding leads is time-consuming and difficult, we recommend using lead lists supplied by established third-party vendors. Many businesses find that Experian is one of the best in the business with a reputation for supplying consistently reliable lists of Armenian churches that produce high conversion rates.

More Articles on Selling

Ready to learn more? You may find these additional resources to be of interest.

Mailing Lists for Armenian Churches

Ways to Get Sales Leads

Creating a Sales Prospecting Plan

Cold Call Selling


Conversation Board

Do you have any more tips about marketing in today's Armenian churches industry? If so, submit your comments and suggestions so other entrepreneurs can learn from your experience.


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