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Selling to Armenian Restaurants

Today's top Armenian restaurants work with vendors who can help them be more successful. Using these tips for selling to the Armenian restaurant market will dramatically improve sales.

There are no universal approaches for selling to Armenian restaurants. The recipe for success is the same as it is in many other industries.

More often than not, successful businesses reach their goals through the consistent application of proven selling concepts. That's especially true in the Armenian restaurant industry where simple blunders can translate into losses in market share.

Aggressive Recruiting

Bottom line success begins with aggressive recruiting tactics. Your company can't afford to field sub-par sales reps.

Companies that sell to Armenian restaurants should be looking for energetic sales professionals with a self-directed work background. At the same time, you need to make sure your sales hires are team players. Individuals who lack a team work ethic will ultimately hamper your sales efforts, no matter how good they look on paper.

Marketing Mix

Since sales and marketing are connected business activities, your company's marketing mix plays a central role in bottom line sales revenue. The industry's leading sellers employ multichannel marketing strategies and emphasize techniques to reach key decision makers.

Despite the fact that there are multiple way to market to Armenian restaurants, B2B sellers often achieve higher returns by outsourcing lead generation to a third-party provider. Experian and other vendors maintain accurate and up-to-date lists of Armenian restaurants. For many businesses, these lists set the stage for the rest of the sales cycle.

How to Evaluate Sales Staff

Regular sales force reviews are necessary for companies that sell in this industry. Businesses that achieve significant market share recruit the cream of the crop and routinely evaluate them against performance goals and benchmarks.

Although annual reviews may be enough for other business units, sales units should be evaluated quarterly with monthly or weekly reviews of sales totals. Training, coaching and sales incentives can be useful for boosting sales and employee morale. In some instances, it may be appropriate to team underperforming sales reps with reps that have more experience selling to Armenian restaurants.

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