Frequently, the best B2B businesses achieve success through the consistent application of proven selling concepts. That's especially true in the Asian restaurant industry where simple blunders can translate into losses in market share.

Niche Selling

New businesses that target the entire marketplace face a difficult task. A better approach is to customize your approach to an underserved niche.

In the Asian restaurant industry, niches can be based on location, business size or sub-specialties within the industry. For niche sellers, advance research is essential. Don't assume that there will be demand for a niche product line unless your assumptions are rooted in solid facts.

Review Mechanisms

It's also important to design processes for the review of your sales force and selling strategy. Internal review processes should be based on quantifiable data as well as direct input from Asian restaurants themselves.

If necessary, take action to reshuffle your strategy and team in order to accommodate changes in the marketplace.

Sales & Marketing Tips

Some B2B Asian restaurant suppliers outsource marketing while others prefer to handle it in-house. Either way, your marketing strategy should leverage a multichannel approach that considers the many ways Asian restaurant owners access information. Traditional channels like direct mail and telemarketing are important, but they should be combined with online strategies like e-mail campaigns, website SEO and social networking initiatives.

The best B2B sales teams base their activities on reliable lead generation mechanisms. Leads drive sales cycles. Until your company develops a system for acquiring and qualifying Asian restaurant leads, it will be difficult to capture a meaningful share of the market.

If your sales force is falling flat when it comes to leads, consider buying updated lead lists from a recognized lead list provider. Experian and other vendors have a reputation for delivering accurate and affordable Asian restaurant lead lists to B2B sellers.