Sales Advice By Market
Selling to Auto Repair and Car Service Businesses
You'll need a strategy that incorporates skills and determination to be successful selling to auto repair and car service businesses. To dominate in the auto repair and car service business industry, you'll need to pay attention to the basics.
A good sales strategy is the foundation of a solid revenue stream. So for businesses that sell to auto repair and car service businesses, strategic sales planning is a prerequisite for success.
For small businesses that sell to these companies, the industry's positive growth outlook makes the implementation of proven sales techniques more important than ever.
Benefits of Networking
Networking expands your reach within the industry. In addition to raising your company's profile, it increases the amount of influence you have with auto repair and car service businesses.
But more importantly, a strategy that emphasizes networking as a core sales activity inevitably drives more leads and referrals into your company. Sometimes the leads you generate through solid networking will be leads that you had never considered before.
How to Find Auto Repair & Car Service Business Leads
Leads form the basis for winning sales strategies. The first step in lead generation is to evaluate the local market. From there, you can broaden your net to include the yellow pages, Internet searches and trade listings.
The names of auto repair and car service businesses you obtain through your own efforts need to be qualified through phone calls, emails, and face-to-face conversations.
But the most reliable source of qualified sales leads is often a third-party lead list provider. For consistently high quality lead lists, we recommend Experian Business Services to our business partners. Experian has a reputation for providing accurate and filtered lead lists that can be used for direct mail and other marketing efforts directed toward auto repair and car service businesses.
Whenever possible, you want your sales force to be self-motivated to perform at a high level. But to encourage constant improvement, consider offering sales incentives to sales reps that exceed auto repair and car service business sales targets.
Incentives don't have to break your budget -- sometimes just recognizing an employee's worth to the organization is more valuable than an expensive incentive that lacks recognition or prestige.
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