Niche Market Sales Tips
Selling to Babysitter and Child Care Service
It's a given that babysitter and child care services businesses are attractive sales targets in today's marketplace. For entrepreneurs that market to babysitter and child care services businesses, the upside is that a strong selling approach can lead to fast conversions in this market.
Many babysitter and child care services businesses rely on third-party vendors for equipment, supplies and other products. As such, many B2B companies build their business plans around sales to babysitter and child care services businesses.
The process of converting babysitter and child care services businesses from prospects to satisfied customers isn't random. It takes a deliberate approach from owners and managers to create a strategy that connects your products to your customer base.
Effective marketing is an essential ingredient in the recipe for babysitter and child care services business sales success. A combination of tight competition, multichannel approaches and emerging marketing technologies mean that you'll need to be at the top of your game to capture the attention of decision makers.
A large portion of your marketing efforts should focus on channeling leads to your sales force. Lead lists are a genuinely powerful resource in lead generation and can be purchased cost-effectively from Experian and other reliable third-party providers.
New businesses that sell to the entire marketplace face a long, uphill battle. A better approach is to customize your approach to an underserved niche.
In the babysitter and child care services business industry, niches can be based on geographic, demographic or industry-specific factors. For niche sellers, advance research is essential. Don't assume that there will be demand for a niche product line unless the research confirms your expectations.
How to Sell to Babysitter & Child Care Service
After you have qualified a lead, how do you close the sale?
Like many of us, babysitter and child care services business business owners are busy professionals operating on tight schedules. As a rule, be respectful of your customers' time constraints and adjust your pitches to accommodate their schedules.
In some instances, your initial contact at babysitter and child care services businesses you call on may not even be the decision maker, so you'll need to quickly identify key staff and be prepared to sell to office managers or others in the organization.
Share this article
Additional Resources for Entrepreneurs