Niche Market Sales Tips

Selling to Bar Equipment, Fixtures, and Supplies Businesses

In spite of high levels of competition, there are still openings for emerging entrepreneurs to enter the B2B bar equipment, fixtures, and supplies business market. Here is the information you need to get started selling to this market.

In the current business climate, bar equipment, fixtures, and supplies businesses are looking for reliable products and great values.

Don't be intimidated by the speed of the marketplace. Although speed is important, sales fundamentals and logical strategies will make the biggest difference in the success or failure of your selling efforts.

Collaborative Strategies

Collaborative work processes are key features of companies that succeed in selling to bar equipment, fixtures, and supplies businesses. Segmented business models simply aren't as efficient as models that emphasize collaboration between business units.

In some cases, the synergy between sales, marketing and other business units can provide the impetus for meaningful growth.

Benefits of Networking

Networking enhances your sales capacity. In addition to raising your company's profile, it strengthens your reputation with bar equipment, fixtures, and supplies businesses.

But more importantly, a strategy that emphasizes networking can be a lead generation machine. Sometimes the leads you generate through solid networking will be leads that you had never considered before.

Market Aggressively

Effective marketing factors into bar equipment, fixtures, and supplies business sales success. A combination of tight competition, multichannel approaches and emerging marketing technologies mean that you'll need to flawlessly execute your strategy to capture the attention of decision makers.

A large portion of your marketing efforts should focus on channeling leads to your sales force. Lead lists are a critical resource in lead generation and can be purchased cost-effectively from Experian and other reliable third-party providers.

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