Penetrating the world of barrel and drum businesses can require complex sales and marketing strategies.
(article continues below)
A strong value proposition and a great strategy are requirements for companies who sell to barrel and drum businesses. Although there are market challenges, new entries to the marketplace can gain traction by applying a handful of proven sales principles.
High Impact Strategies
Successful sales strategies leverage cost efficiencies to deliver higher profit margins. In many cases, these strategies focus on fully utilizing resources that already exist in your organization.
By coordinating your business' sales and marketing strategy with resources such as your company website, social media presence and PR initiatives, you can dramatically increase the ROI of your efforts to reach top-tier barrel and drum businesses.
Benefits of Networking
Networking enhances your sales capacity. In addition to raising your company's profile, it increases your credibility with barrel and drum businesses.
But more importantly, a strategy that emphasizes networking can be a lead generation machine. Sometimes the leads you generate through consistent and intentional networking will be leads that you had never considered before.
Marketing Channels for Barrels & Drums Businesses
Although the ways in which sellers market their products are extremely diverse, there is one truth that applies to all barrel and drum business marketing strategies -- no single marketing channel is capable of reaching large quantities of B2B buyers.
Across the industry, multichannel marketing strategies are standard, and may include direct mail, telemarketing, print ads, email campaigns and other online strategies.
Top sellers routinely purchase lead lists as a way to drive the sales process. High quality lead lists provide a high volume of leads that are up-to-date and targeted to high-converting prospects. In our experience, Experian Business Services has the largest and most accurate database of barrel and drum businesses on the market.
Ready to learn more? You may find these additional resources to be of interest.
If you currently own a barrel and drum business, you are in the wrong spot. These resources will come in handy:
If you want to start a barrel and drum business, we have some better resources for you:
If you want sales tips for doing business in a different industry, peruse our list of sales guides below.